# The tee sheet, the shop and the roll. One place to ask.

Written for the head pro. The tee sheet, the golf shop and the membership roll each hold part of your operation. Smarter Club reads them together, so you ask in plain language and get an answer from the club’s own records, without waiting for someone else to pull a report. The chef, the F&B director, the membership director and the event heads do the same for theirs.

Ask your own questions, and get the answer from the same records the office uses.

## Who’s playing

Rounds by membership category, by day, and nine holes against eighteen.

- **Non-resident play.** Rounds by membership category, so non-resident play against resident play is one question, for any month or season, with the categories defined the way your bylaws define them.
- **When the course is busy.** Golf engagement by day of the week and by month, and nine holes against eighteen.
- **How full the tee sheet is.** How much of the tee sheet was filled, by day and by time of day.
- **Who plays most, and what else they do.** The top players’ golf use set against their spend in the golf shop and the dining room on the days they played, where those systems are connected.

1. how many rounds were played in august
2. 9 v 18
3. relate golf usage of the top 20 players to pos spend
4. show me golf engagement by day of the week for july
5. what is the current season’s inventory to sale timing
6. what is our current dead stock cost by member
7. which caddies are utilized the most by day of the week

Typed into Smarter Club at member-owned clubs this year, in the order typed.

## Guests

Which members bring guests, how often, and what changed.

- **Guest trends.** Guest rounds by month and season, set against the same period last year, where your tee sheet records guests.
- **Who brings them.** Which members bring guests, how often, and on which days.
- **What came with them.** Guest play set against golf shop and dining spend on the same day, where those systems are connected.
- **Guest fees.** Guest and cart fees collected, by month and by day, from your point of sale.

## Playing by the rules

Your house rules and bylaws, cited rather than remembered.

Where your bylaws or house rules set a guest limit, a playing privilege by category, or a cap on a category, that’s the definition it uses. Ask whether guest play in a category is within what the rules allow, and the answer quotes the rule and gives the document and page. It shows the gap. What to do about it stays with you and the committee.

## The golf shop

What sold, by category and season. It won’t tell you what to buy.

- **Next season’s buy.** Sales by category and season, set against what was ordered, as the numbers to plan the buy from. It shows what sold.
- **Margin and turn.** Sales per round, margin by category, inventory turn and sell-through, from your merchandise, point-of-sale and invoice records.
- **Inventory to sale.** What was bought, what it cost, what sold and when, and what’s left, from your merchandise and point-of-sale records.
- **Dead stock.** What has sat in the shop unsold, for whatever period you ask, and what the club paid for it.

## Spending, from the same ledger

What the golf operation has paid, by vendor and category, from the same ledger the controller closes.

Payables and the ledger sit beside the tee sheet. What the golf operation paid a vendor, by year, is a question. The shop and the office read the same figures, so there are not two sets to reconcile, and it reads the ledger without writing anything back. Where your ledger codes a department on each posting, you can see the golf operation’s spend on its own. Where it doesn’t, the answer says so.

## Carts and caddies

How much of what you have is being used.

Cart use by day and by time of day, and caddie rounds, where your tee sheet or point of sale records them. As with every source, what’s connected is configured club by club, and it says when a system isn’t.

## What members say

Survey answers beside the rounds and sales for the same season.

Where your club connects its member surveys, what members said about the course, the pace and the shop sits beside the rounds, guest play and shop sales for the same season. It reports what members said, next to what the records show.

## Bring the question you keep having to ask someone else.

Smarter Club runs today at several member-owned clubs, on different ERPs, and we’ll put you in touch with a general manager at one. We’ll also show it to you on Dunross Valley, a club we invented, so nothing of yours is involved.

[Ask to see it](mailto:hello@smarter-club.com?subject=Smarter%20Club%20demonstration) [What your board will want to know](https://smarter-club.com/for-the-board)