“Why can’t we talk to our club’s data the way we talk to ChatGPT or Claude?”
Every system your club runs. One place to ask.
Smarter Club is AI reporting and analytics software for private clubs. Your GM, controller and department heads ask in plain language and get an answer from the club’s own records, whichever system it came from. And it has what consumer AI doesn’t: it follows your bylaws and house rules, member data never trains a model, and only the people your club gives a login can reach it.
We’ll show it to you on Dunross Valley, a club we invented, so nothing of yours is involved. We’ll also put you in touch with a general manager at a club that uses it.
Typed into Smarter Club at member-owned clubs this year
- compare engagement patterns for our newest members this year
- when was the last time [a member] dined at the club
- I want to see the total rounds by [membership type] vs. the capture in Food and beverage at the club the same day they played
- I would like to know the counts for all pasta night for the past five years
How it handles your club’s data
Smarter Club is agnostic to the data source. It’s set up around the systems your club actually runs, and nothing is replaced.
Your systems
- ERP
- Point of sale
- Golf and tennis
- Member events
- Surveys
- Access control
- Time and attendance
One data lake
Cleaned, centralized and rebuilt every night.
A closed-access AI agent
Governed by your bylaws and rules.
Your people
- General manager
- Controller
- F&B director
- Chef
- Membership director
- Head pros
- Event heads
How you know the answers are real
The database computes. The AI explains.
Totals come from the database, so a summary figure can’t disagree with the table above it. Every club has its own exam, scored against its own books, and answers say which numbers are confirmed and which are a best computation. These checks reduce errors rather than eliminate them.
Where the data goes
Everything it touches is read-only.
It can’t change a record. Member data never trains an AI model, one club’s data is never mixed with another’s, and only the people your club gives a login can reach it. A question’s wording, and the results needed to answer it, pass through the AI model’s hosted service. The whole member database doesn’t.
What it takes from your club
Five things, and one conversation.
Read-only access to your ERP, one report you already run, your bylaws and house rules, the current dues schedule, and any data-residency requirement. There’s no questionnaire and nothing to buy, specify or maintain: we supply the machine that reads your systems, and you plug it in. Your staff keep working as they do now, and setup usually takes a few days.
The full account, for your treasurer, controller or attorney · What getting started involves
Where to go next
How it works
Your systems feed one data lake, rebuilt every night, and an AI agent answers from it under your bylaws and rules. Plus what it will not do.
What people ask
Every department asks for itself. Real questions from general managers, controllers, chefs and head pros, and the follow-ups that came next.
Your members
Who plays, dines and arrives together, how families use the club, and what changed when departure dates were corrected.
For your head pro
Rounds by category and day, non-resident and guest play, house rules cited, the golf shop from order to sale, dead stock, spend, and cart and caddie use.
For your board
Where member data goes and who owns it, how answers are checked, and what stays with the board. Written to forward to your treasurer, controller or attorney.
Getting started
Five things from your club, and the rest is ours. How setup goes, what you can take to your next board meeting, which systems it works with, and how it’s charged.
FAQ
Direct answers on the product, member data, accuracy, setup and cost.
Bring the question you keep having to ask someone else.
Smarter Club runs today at more than one club, on different ERPs, and we’ll put you in touch with a general manager at one. We’ll also show it to you on Dunross Valley, a club we invented, so nothing of yours is involved.