Smarter ClubAsk to see it

Smarter Club relates data across every source, not just your accounts

Belonging is a behavior, not a transaction, so no financial system can see it.

Who belongs with whom

It collects nothing new about anyone, nobody is scored or ranked, and a member who spends little is still an owner with equal standing. From the times already in your point of sale, access control and tee sheet, it notices who plays, dines and arrives together, and keeps only the pairs who turn up together far more often than chance would explain. What it shows goes to a person at the club, who decides whether to pick up the phone.

  1. who is [a member]’s social group
  2. and how engaged is [the member]

That shows who holds a group together. One club uses it to list active members whose playing group is quietly coming apart, for a person to follow up.

Member and family journeys

Smarter Club follows each member and each household through their time at the club: when they joined, how they’ve used golf, dining and events, what has changed, and how that compares with their cohort. It knows a family account from the people on it, so one person’s activity doesn’t disappear into a household total.

  1. tell me about [a member and their spouse]

Who will want to come

Where a club connects its event bookings, it models who is likely to join which social events, based on how similar cohorts behaved at past ones. Your event team gets a better list of who to invite. It’s a guide for an invitation, and it says nothing about whether a member will stay.

A memory longer than anyone’s

Smarter Club can read nearly three decades of member billing history, where a club has kept it. “Has this happened before?” and “What did the last dues increase actually do?” become questions you can ask.

What it found when someone kept asking

Clubs record a departure on the date the board accepts the resignation. But the member decided months earlier, sometimes as much as a year.

So earlier looks at what was happening right before members left had been reading the wrong months. Once the dates were corrected, the departures lined up with the club’s own governance moments: dues votes and assessment discussions. And the wave formed while the change was being discussed, not when it was billed.

  1. A dues vote or assessment is discussedThe wave of departures formed here.
  2. The member decidesThe club’s records don’t show this.
  3. The board accepts the resignationThe date on file, as much as a year later.

No canned report would have surfaced that, because nobody knew to ask. It took asking a question, disliking the answer, and asking a better one.

Bring the question you keep having to ask someone else.

Smarter Club runs today at several member-owned clubs, on different ERPs, and we’ll put you in touch with a general manager at one. We’ll also show it to you on Dunross Valley, a club we invented, so nothing of yours is involved.

Ask to see itWhat your board will want to know